9th
Vobis new ID
Vobis has a new ID. But it has some glyphs so fragile (s an b) that made me look several times. I mean, custom typography is cool and sometimes mandatory (specially on type-only logotypes) but that doesn’t mean we can ignore some optical “laws” for such difficult glyphs like the S that is leaning to the left, and optical compensation of the “b” interception on the circle that looks simply clumbsy. It’s not that my suggestion is the best logo of the world, maybe it’s too fat for this purpose, but sometimes it really pays to check the type details that good type designers do as a starting point, after all they do it so much better than us.
Since EDP and CONTINENTE new identities that we see the rounded type +red/wam red flooding the rebrandings of the big network stores in Portugal. I guess Worten takes my vote among these, being the continente the boldest rounded type you’ll ever find for sure ;D.
